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Cheaper Drinks, Costly Consequences: Launch of the WHO global reports on the use of alcohol and sugar-sweetened beverage taxes

13 January 2026 15:00 – 16:00 CET
Virtual launch event

As alcoholic and sugar-sweetened beverages become increasingly affordable, with low or unchanged taxes, consumption will rise, especially among young people, driving obesity, diabetes, cancers, injuries and more. The health toll is growing, and so are the economic costs. 

Two new WHO reports take a hard look at global taxation of alcoholic and sugar-sweetened beverages, revealing striking trends, policy gaps, and missed opportunities for action. 

Join the World Health Organization and NCD Alliance for a virtual event to launch these reports. Hear from leading experts and country representatives on what the evidence means for health and finance, why taxation works, and how governments can act now to protect populations and reduce long-term costs.