Behavioural and Cultural Insights
The Behavioural and Cultural Insights (BCI) Unit works to advance the use of evidence-based approaches for understanding and addressing health behaviours. Our key areas of work relate to research, evidence, training and advocacy.
Technical information
Multimedia
Publications
All →
29 September 2026
Cultural considerations for tailoring health programmes: Behavioural and Cultural Insights policy brief...
Cultural contexts play an important role in shaping how health is understood, how services are used, and how health-related behaviours are adopted and...
3 September 2026
Increasing cancer screening uptake – evidence and considerations from the behavioural sciences: Behavioural...
This policy brief explores strategies to increase cancer screening uptake, with an emphasis on behavioural and cultural insights. Based on a review of...
17 June 2026
Behavioural and cultural insights in the WHO European Region, 2023–2024: status and progress report
In 2022 Member States of the WHO European Region adopted a regional resolution on behavioural and cultural insights (BCI) with five strategic commitments...
27 April 2026
Role of the arts and culture in addressing the health impacts of climate change: Behavioural and Cultural...
Climate change is a growing public health emergency whose impacts extend beyond physical illness to mental, social and cultural well being. Technical solutions...
